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ROI/Research
Representative ROI Calculations
Rx Industry
Assume: 150,000 brochures taken; 40% will speak to their GP*; 10% of those receive Rx
Result: 6,000 @ $40.00 per Rx
*Average for an Rx program in the Primary Care Network
Food/OTC
Assume: 150,000 brochures taken; 15% purchase once @ $5.00; 5% purchase routinely
Result: >$250,000 in sales
Charitable Organization
Assume: 100,000 brochures taken; 1% donate $100 to charity
Result:
$100,000 raised; increased awareness of message
Diabetes Health Network program
Assume: 60,000 brochures distributed; 50% take recommendation
Result: 30,000 sales x life cycle of product
Delivering meaningful business outcomes
The success of all marketing campaigns is measured by the ROI and the delivery of meaningful business outcomes. IDS Canada offers both quantitative and qualitative feedback on your campaign; the first step to linking results with business objectives.
Unique research capabilities
If you require more detailed research on your audience, we also provide customized research options to help you gain valuable insights on product preferences, brand or disease awareness, purchasing behaviour and much more.
For more information on how we can work with your organization, please contact us.
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