Primary Care Network

The Primary Care Network offers an integrated approach at the point of care within a patient's family physician's office; Patient Information Centres, a unique patient literature display and replenishment service; Healthcare Poster Networks, aluminum poster frames that deliver your healthy brand message in a trusted environment; the opportunity for sampling or other customized services.

Patient Information Centres

Ensure your brochure gets noticed and read

1,800 high traffic, primary care waiting areas
6.1 million healthcare consumers reached every month
6,000 participating family physicians

Brochures offer patients a great opportunity to learn more about your product, service or a specific medical condition. The problem has always been how to best utilize brochures to attain your marketing goals.

Connect with patients when they are most receptive to your health and wellness message. Take advantage of lengthy wait times to educate patients about specific health conditions, nutrition, or the latest health and beauty products — when they have the opportunity to read and absorb your information.

Build quality relationships with patients and impact their decisions. Every brochure taken represents a direct connection with your target audience. Over 70% of patients say that the brochures help facilitate a dialogue with their physician.

Our 65 IDS Canada representatives regularly replenish and maintain the brochure display units, ensuring maximum exposure of your brochures at all times.

...patients who were taught while they waited in the clinics were more satisfied with their visit.

Source: Journal of Ambulatory Care Management, Apr-Jun 2003

Healthcare Poster Networks

Generate even more attention for your campaign

Canada's largest primary care poster network accesses over 2,700 poster locations in high traffic waiting areas nationwide.

Three national networks of 500 poster frame locations each provide access to 444,000 patients every week; this means our network delivers 2.6 million new exposures over a 6 week campaign. With the IDS Healthcare Poster Network, all brushed aluminum poster frames are prominently displayed in main patient waiting areas.

Out-of-Frame Posters

If your poster size is other than 11" x 17", our out-of-frame network reaches over
1 million patients weekly with guaranteed display in 1,200 of our primary care locations. Gain extra coverage and exposure, it's that easy.

For more information on our Poster Network, please contact us.