Why IDS

IDS in the News

August 2009
IDS Canada, CHMN and Product of the Year have formed a strategic marketing alliance partnership, providing POY winners unique programming opportunities.
View press release

July 2009
IDS Canada celebrates its 10 year anniversary.
View press release

Experts in the waiting room environment

3,000 healthcare waiting rooms, over 7,000 health professionals,
7 million patient visits every month.

Established in 1992, IDS Media Group is a global healthcare company. Operating in 14 countries, IDS is the leading provider of direct-to-consumer information programs in the waiting room environment. Worldwide, our programs reach over 600 million patients and 165,000 healthcare professionals through our network of 60,000 waiting rooms.

IDS Canada offers an integrated media approach to engage, inform and influence patients at the point-of-care. With a growing network of over 3,000 waiting rooms and access to over 7 million patients monthly, we deliver your message to a captive audience to achieve greater brand awareness and maximum results.

The waiting room advantage

Create greater impact for your message. Connect with health-conscious consumers in a focused and trusted healthcare environment they value.

Right Place, Right Time. Deliver your message to a captive audience in an environment when they are most receptive to information concerning their health.

Improve Patient and Physician Communication. Reach patients with your message at the best possible time – before they speak to their physician.

Increase Awareness and Connectivity. With average wait times of 40 minutes or more, patients have the opportunity to see and remember your message. Increase consumer involvement and brand awareness.

Measurable ROI. Quantitative and qualitative reports measure the effectiveness of your campaign.

Influence purchase decisions. Patients leave the waiting room with a high intent to purchase brands they’ve just seen.

Category Exclusivity. Your specific message is the only one that your health conscious audience will see.

For more information on our programs and services, please contact us.